New users can be added in several ways: Specialization is the basic idea to serve niches. But, one must be aware that followership is not always rewarding path to pursue. Though the strategies are based on American economic and marketing systems, they are equally applicable to other countries including India.
The types of buildings Every factory management enlists the services of architects, engineers and contractors to ensure that these considerations find their due place in the consideration of factory buildings.
A wise firm can get idea regarding new uses of product from customers tactfully.
It consists of offering the customers new and better services with same products. Selling product in other markets geographical-expansion strategy.
The design of the buildings. A small finance company deals with only car loans or personal loans. New dealers accounted for about 20 per cent of our growth in sales last year," Mr Ramakrishnan said. But, generally speaking, no large factory, or even a medium-sized factory, is housed in a rented accommodation.
Here, company must do something to snatch the market share from the pockets of competitors. For example, designing special two-wheeler for handicapped people or serving special foods to people who are suffering from certain diseases like diabetes.
It is the most indirect attacking option to harm others. Defending Current Market Share 3. Instead of expanding total market and defending current market shares, sometimes, the market leader prefers to improve profitability by increasing market share.
Such diversification into related areas comes under mobile defence strategies. Customers can easily distinguish imitated product from original one.
In this strategy, the leader firm must keep its costs down, and its price must be consistent with the value that customers see in the product. A five-pronged turnaround strategy, envisaging a 15 per cent increase in topline growth, focus on products that yield higher margins such as luminaries and appliances, reduction of working capital, cutting fixed costs and increasing consumer pull through brand building exercises.
The firm has unsatisfactory performance and has no opportunity to improve its performance and position. It consists of attacking leader by launching a large number of product varieties to give buyers more choice.
Intensive Advertising and Promotion: Attacking the firms of its own size that are not doing the job well and are underfinanced. It consists of reducing manufacturing costs by more efficient purchasing, lower labour costs, modern production equipment, and improved technology.
This defence strategy manoeuvre involves the launching of an offence against an enemy before it starts an offence.
Effective personal selling efforts also have positive impact on sales volume, market share, and profitability as well. Take the case of the tea or coffee industry.
They occupy second, third and lower ranks in an industry. Marketing Strategies for Market Nichers (Tiny Firms): A niche is a more narrowly defined small market (limited number of buyers) whose needs are not being well-served by existing sellers.
It is a small segment that has distinctive needs and is, mostly, ready to pay high price. Marketing Mix of Bajaj Auto analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bajaj Auto marketing strategy.
The article elaborates the pricing, advertising & distribution strategies used by the company. Feb 04, · Re: Project on Marketing Strategies of Bajaj - October 3rd, Hello. i am doing a project on bajaj auto market segmentation, positioning and targetting.
where can i get the relevant info? thanks in advance. Various marketing strategies adopted by Bajaj for Pulsar over the years and their role in building the brand Pulsar were studied. In the second section, analysis of the consumer behaviour for purchase of bikes, buying roles and decision making process was done.
Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Article of Marketing Strategies of Bajaj Auto. Topics: House, Building, General contractor Pages: 2 ( words) Published: March 22, Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise, new or old, big or small.Article of marketing strategies of bajaj